Erwin Panofsky: an Introduction to Iconography and Iconology
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Icon , iconography , iconology Visual branding , banking and the case of the bowler hat Jane
Purpose – This paper aims to explore the entangling of economic, social and cultural values which circulate in visual branding, reflect business practice and add intangibles to organisations. Design/methodology/approach – The study is placed in the context of the difficulties and shortcomings of accounting for brands. A conceptual framework is constructed, based in critical theory from arts dis...
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